Small and Mid-sized Business Social Media Plan
Small and Mid-sized Business Social Media Plan
WHEN YOU NEED A SOCIAL MEDIA PLAN FOR YOUR BUSINESS...
SOMEONE TO CONNECT THE DOTS AND GIVE YOU A TACTICAL ROADMAP.
Whether you are just getting started in the world of social media or a seasoned pro, you might need additional help to kick your online game up a notch.
Sarah will work with you to figure out what your Plan of action is and get you a tactical roadmap to get you where you want to be.
You can execute the Plan with your internal team, or Sarah can connect you with the appropriate support needed.
Purchasing a Plan means you will be working directly with Sarah to accomplish your immediate need. She will prepare an actual Plan with a tactical roadmap to get you where you want to be. You can either choose to execute the plan with your internal team, or Sarah can connect you with the appropriate support needed.
What's included in a Plan? Each company is unique, so each Plan will be different. Some social media Plans include things, like:
- Outline of organizational strategy and specific goals
- Comprehensive list of social media channels
- Social media organizational structure, approval and work flow
- Social media branding guide: Style of online voice, demeanor, personality, color schemes
- Image and graphic guidelines
- Social media standards of behavior for employees
- Spreadsheet broken down by social media channel, recommended time to post, appropriate messaging (built out for 8-12 months)
- Recommendations and overview for using social media software
- Social Media crisis communications overview and guidance
- Social Media Advertising (e.g. how to, recommendations...)
The Plan for small and mid-sized businesses is set up to function virtually, but can include in-person visits from Sarah, for an additional cost.
How does it work?
Purchase a Plan that will best meet your needs. Upon purchase, you will begin a virtual consulting agreement between you and Sarah Evans. A welcome call will be scheduled within 24 hours. Each Plan is a 30-day engagement between you and Sarah Evans (Sevans Strategy). The result is an action-based, tactical Plandesigned for you and your team.
WHAT DOES VIRTUAL CONSULTING LOOK LIKE?
- Weekly visual or audio-based conference calls
- An online shared workspace will be set up for you and applicable team members
- Sarah will work with you to outline goal(s) of The Plan and set it into motion
- Within one week of your call(s) or meetings you will receive the first DRAFT of your Plan
- You have unlimited revisions of the Plan over the next 30 days
- Within 30 days of purchasing your Plan, you will receive your living, working roadmap to meet your goal(s)
Don't need a complete social media strategy, but have a specific social media goal, like developing and launching a podcast in mind? There's a Plan for that. Just ask Sarah.
WHAT DOES VIRTUAL CONSULTING LOOK LIKE?
- An online shared workspace will be set up for you and applicable team members
- The first immersion call will be scheduled (check your inbox!)
- Sarah will work with you to outline goal(s) of The Plan and set it into motion
- Within one week of your call(s) or meetings you will receive the first DRAFT of your Plan
- You have unlimited revisions of the Plan over the next 30 days
- Within 30 days of purchasing your Plan, you will receive your living, working roadmap to meet your goal
Each Plan has a one-time, flat fee and only changes if you decide to add-on options, like in-person meetings. Sarah's goal is to keep it simple and provide the highest quality of work--letting her passion match the drive of your company.
Plans are currently available for:
- Startup Plans: Social Media Plan or Online Influencer Relations Plan
- Small and Mid-sized Business Plan: Social Media Plan
- Any size business: Digital Content and Audience Engagement Plan , or Custom Plans
- The Plan Mini Sessions, monthly subscription service for virtual consulting
"The Plan" is a way for startups, small and midsize companies to function as though there is a strategic communications executive in-house. Whether you purchase a one-time Plan, or engage Sarah for multiple Plans, your business will see improved in-house efficiency, strategic focus on your immediate needs and the ability to execute The Plan immediately. The Plan is a, mostly, virtual way to get a roadmap with actual tactics in a format that lets your accomplish your goal(s).